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Prismic Rebranding

Prismic is a Headless page builder that lets developers and marketers ship, iterate faster, and build sites that just keep getting better. Hervé Studio was ask to create a new brand for Prismic, aiming to focus on larger targets.

Services
  • Branding
  • Art Direction
  • Web Design
  • Motion Design
Credits
  • Prismic
  • Hervé Studio
See it live
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau

The 4 elements

In addition to the colorful, contrasting isometric style, Prismic's new branding features 4 fundamental graphic elements:

The Frame is the support for the life and growth of the creations, The Blocks are the elements to be assembled, The Balls represent the users, and The Modes differentiate a Developer use from an Editor use.

Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau

A duo of typefaces and a range of colors

These two typographies modernize Prismic's image while professionalizing it.

The primary colors of the Prismic rebranding are based on the company's history. Violet, orange and green were already symbolic colors that have been reviewed and modernized, and extended with luminous colors (blue and pink) always in this dynamic and saturated spirit.

Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau

An easy-to-read illustrative system for a complex product

Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau
Prismic Rebranding - François-Xavier Manceau

Motion design for storytelling

Prismic illustrations are designed to be animated, or to convey a sense of movement. In both cases, they serve to convey a precise idea of the product, how it works, its benefits and its differences from the competitors.

Prismic Rebranding - François-Xavier Manceau